In a medium bowl, combine 1 jar of the BakeGood™ Cherry Pie Filling and 1/3 cup of sugar. Set aside.
In a large bowl, combine the sugar, butter, shortening, vanilla extract, baking powder, eggs, and flour. Beat with an electric mixer on low speed until blended.
Next, spread two-thirds of the batter into a greased (15”x10”) baking pan. Spread the prepared cherry pie filling over the batter and drop the remaining batter by tablespoonful over the filling.
Bake for 40-45 minutes or until golden. For the icing, combine the powdered sugar and milk, and drizzle over the coffee cake. Serve warm and enjoy!